Simon and Schuster or the Encyclopedia Britannica could have become Google (organizing the world’s information) but they didn’t build a search engine because that’s not what they do. Struggling newspapers could have become thriving networks of long tail content, but they chose not to, because that’s not what they do.
Why?
Seth Godin, The why imperative
Seth offers a great counter-balance to the cult of “core competency.” Focus is key, but don’t become blind to change.
Source: sethgodin.typepad.com
