Your product works. Early customers prove it. But revenue isn’t scaling.
You’re not ready for a full-time CRO – or you tried a sales hire and it failed. You need someone who understands what you built before they try to sell it.
I go deep on your product, market, and early wins. Then I build the playbook that fits – positioning, process, pipeline. I join calls, pressure-test deals, and help you close. When you’re ready to hire, I help you find the right person.
How I Work
90-Day Revenue Sprint Build a sales motion that works.
$20,000-$30,000
#Weekly 60-minute working sessions. Direct access via Slack or email (24-hour response).
Month 1: Clarity – 4+ hours of deep-dive sessions on product, market, and traction so far. I join 3-5 customer conversations with you. Deliverable: Ideal customer profile and positioning document.
Month 2: Focus – Full sales process mapped. Outreach messaging developed. Pricing and packaging pressure-tested. Deliverable: Complete sales playbook.
Month 3: Momentum – Active pipeline building – I’m in the room. Deal-by-deal coaching on live opportunities. Sales hire criteria defined (if needed). Deliverable: Final playbook + 90-day forward plan.
$20K: Defined ICP, shorter sales cycle. $30K: Technical product, enterprise buyers, or multiple segments.
Best fit: Post-seed founders ready to build repeatable revenue.
Monthly Advisory A senior partner in your deals.
$7,500-$12,000/month
#- Weekly 60-minute sessions
- Async access via Slack or email (24-hour response)
- Pipeline review: weekly, deal by deal
- Live call support as needed
$7.5K: Steady-state coaching and review. $12K adds up to 4 call ride-alongs per month and quarterly strategy reset.
Best fit: Post-sprint, or founders with GTM fundamentals who want a senior partner in the work.
Founder Coaching Expert eyes on your GTM.
$3,000-$5,000/month
#- Bi-weekly 45-minute calls
- Async access via email (48-hour response)
- Feedback on decks, outreach, and positioning
$3K: Coaching and feedback. $5K: Weekly calls + one call ride-along per month.
Best fit: Seed founders who aren't ready for a sprint but need experienced eyes on what they're building.
What Founders Say
Shawn is our go-to when it comes to business development and enterprise sales. He does an amazing job relating his experiences and applying frameworks to the problems we’re looking to solve. He’s responsive and flexible, and he naturally makes connections relevant for our business.
Shawn is an exceptional asset in any business context, especially so in Bitcoin-focused companies like ours. His guidance is practical, drawn from deep experience, and beneficial for both immediate action and long-term goals.
Shawn’s expertise in Bitcoin business strategy has been crucial in developing BDK’s outreach. As a developer, I struggle with project promotion, but Shawn helped me identify and communicate our value effectively. I highly recommend Shawn to anyone starting or growing a Bitcoin project.
Background
I’ve generated over $300M in revenue across three decades – starting on Microsoft’s first browser team, then commercializing early internet infrastructure at Exodus, IoT hardware at ANKR, personal data sovereignty at Dataswift, and Bitcoin payments at Bottlepay, NYDIG, and Amboss.
Technical enough to go deep. Commercial enough to close.
Ready to build your playbook?
- Book a 30-minute call
- We’ll diagnose where revenue is stuck
- If it’s a fit, I’ll propose a path forward