SOUL.md and MEMORY.md are the new hearts and minds note Agent-driven discovery replaces ad-driven attention. Products need to be legible to SOUL.md and memorable to MEMORY.md — and you can't buy placement in either file.
AI changed what a product is note AI agents and composability protocols broke the assumption that products have edges, with consequences for positioning, pricing, and competitive dynamics.
Revenue isn't a sales problem essay When revenue stalls, sales gets blamed because it's visible and measurable. The actual constraint usually lives upstream.
Soldiers, scouts, and the limits of persuasion essay Why smart people dismiss Bitcoin without looking, and where to direct your energy instead.
Cloudflare went down again. Time to reframe resilience. note Recurring infrastructure failures create an opening: reframe decentralization as risk management, not ideology
Sovereignty without sacrifice essay Freedom tech loses when it demands sacrifice. Winning means building products that are better on every dimension—not just principles.
Bitcoin sales requires longer education cycles note Sales teams try to apply traditional SaaS playbooks and wonder why their pipeline stalls. Bitcoin sales starts further back in the buyer's journey.