Jan 2026·essay Revenue isn't a sales problem When revenue stalls, sales gets blamed because it's visible and measurable. The actual constraint usually lives upstream.
Dec 2025·essay Soldiers, scouts, and the limits of persuasion Most people dismiss Bitcoin without looking because nothing in their world has broken yet. The skill is knowing who's ready and directing your energy there.
Oct 2025·essay Why Bitcoin sales is different from SaaS Bitcoin sales differs from SaaS because you're asking buyers to rethink money itself, not just evaluate software.
Sep 2025·note Bitcoin sales requires longer education cycles Sales teams try to apply traditional SaaS playbooks and wonder why their pipeline stalls. Bitcoin sales starts further back in the buyer's journey.